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Affordable and innovative fashion for a more sustainable future

Consumers are increasingly aware of this problem. Gone are the days when it was necessary to choose between making a profit or being sustainable. Nowadays, taking care of the environment, having social responsibility and adopting better governance practices are, in fact, factors that help in the balance sheet of companies. (Photo: Freepik)

How Fortaleza prepared for the resumption of tourism

The capital was the third most sought after location in October, according to data from Braztoa (Brazilian Association of Tour Operators), behind only Gramado (the most sought after city), Natal and Salvador (tied for second place). (Photo: Secretary of Tourism of Ceará)

NFTs: the expansion of digital and exclusive goods

NFT is the acronym for Non-Fungible Token (Non-Fungible Token) which means, in practice, a unique item, which can be digital, such as graphic art made on the computer, digital game items or memes, which can be traded. and downloaded online. (Photo: Freepik)

Even far from gender equality, female leadership grows in Brazil

Despite studies by the International Labor Organization (ILO), an organ belonging to the UN, proving that women in charge bring better results for companies and point to improvements in reputation and gains in productivity, profitability, creativity and innovation, the presence of women in the world corporate is lower than that of men. In Brazil it is no different, although it is starting to advance in this regard. (Photo: Freepik)

Lessons for retail: what 2021 left to learn

In common, what is clear is that companies need to be prepared for sudden changes and only those that are agile and are able to offer an exceptional shopping experience for the customer will be able to win them over and succeed. (Photo: Freepi)

Economic Clusters: innovation for the development of Ceará

The initiative is jointly built by the Secretariats of Development and Labor (Sedet) and of Science, Technology and Higher Education of Ceará (Secitece), with support from the Ceará Development Agency (Adece) and the Ceará Foundation for Support to Scientific and Technological Development. (Funcap). (Photo: Publicity)

Emotional intelligence and assertive communication are among the main behavioral skills sought by companies

According to The Future of Jobs 2020 report, prepared annually by the World Economic Forum, the ten most important behavioral skills by 2025 are: analytical thinking and innovation; active learning and learning strategies; Problem solving; critical thinking; creativity; leadership; use, monitoring and control of technologies; schedule; resilience, stress tolerance and flexibility; and logical reasoning. (Photo: Freepik)

Commercial Manager: what he does and how much he earns

Faculdade Senac, scheduled to start in the first half of 2022, will offer the Commercial Management course. There will be 120 places with classes in the morning, afternoon and evening. The institution received accreditation from the Ministry of Education (MEC) with maximum marks in the preliminary assessments. (Photo: Publicity)

A look at sustainability within business administration

The area of ​​concentration of Strategic Foundations and Processes for Sustainability offers Master's and Doctoral positions, embracing three lines of research: Strategy and Competitiveness; Organization and Society; and Operations and Markets. (Photo: Freepik)

How to stop the bleeding of public transport?

This fact made it urgent and unavoidable to advance management in the search for additional income for a socially and economically vital activity. More than a challenge for the sector's survival, an enormous opportunity is open for old and new agents to seek financial balance. (Photo: Freepik)

New investments strengthen the Green Hydrogen Hub in Ceará

Ceará has six operational memoranda and ten other companies are formalizing their interest in investing in the green hydrogen hub. To date, White Martins, Fortescue, Qair, EDP, Enegix Energy and Neoenergeia have signed a memorandum of understanding with the Government of Ceará to conduct the projects. (Photo: Freepik)

Mooh!Tech uses vaccination monitoring technology at major events

According to the report, in the match against Uruguay, through the monitoring of the data obtained by the platform, 12.662 fans were present, 12.473 with two doses, 189 with a single dose, 293 with an incomplete vaccine cycle and all of these with negative tests for Covid-19. XNUMX. (Photo: Freepik)

Retail challenges: taxes and bureaucracy still impede business growth

According to the survey, the biggest obstacles reported by the interviewed entrepreneurs are high interest rates, indicated by 44% of them; and the excess of bureaucracy to open, maintain or even, if applicable, close down its activities, as well as for the hiring and dismissal of employees, pointed out by 34% of the respondents. (Photo: Freepik)

Green hydrogen: the fuel of the future

The cheapening of renewable energies associated with technological advances are causing a true energy revolution. Solar panels and wind turbines are not yet capable of cleaning up all sectors of the economy. (Photo: Freepik)

COP26 may have Camilo Santana representing Ceará

Other representatives from other countries have already confirmed their presence at the event, such as Queen Elizabeth II of the United Kingdom, Narendra Modi, Prime Minister of India, and Joe Biden, President of the United States. (Photo: Freepik)

Brazil's GDP drops to 1,5%, according to report

The Fund has not released projections for inflation, current account results and unemployment rate for two months, and the last forecasts for these indicators were communicated in April. (Photo: Freepik)

Embraer has R$2,6 billion in financing for jet exports

With the decrease in long-haul flights, the E175 model was the least impacted by the pandemic and started to have greater demand, because the model is manufactured for regional trips and with fewer passengers. (Photo: Freepik)

Digital Currencies Could Reduce Dollar Sovereignty

In a document published yesterday, 6, entitled “The International Role of the US Dollar”, leaders of the Fed's international finance department predicted, in the long term, three potential challenges: the European Union, the rise of China and the digital currency. (Photo: Freepik)

E-commerce and delivery turbocharge the packaging market

In addition to the segment of pipes and accessories for civil construction, which grew by almost 30% in the first half of this year (data from IBGE), it was the plastic packaging area that showed the smallest drop during the most serious moment of the pandemic. (Photo: Freepik)

Transport equipment industry

The sector should reach the goal of 156 thousand units in 2021. “The gradual increase in registrations shows that the revision of our annual forecast can be achieved”, says José Carlos Sprícigo, president of ANFIR. (Photo: Freepik)

Sine Municipal offers 1.044 job vacancies in Fortaleza

For those who want to consult or register for job vacancies without leaving home, the National Employment System (Sine), managed by the Ministry of Economy, provides the Sine Fácil app (available for Android and iOS). (Photo: Freepik)

Reforestation is a challenge for Brazil

According to data from the 2018 Production of Vegetal Extraction and Silviculture (PEVS), released by the IBGE and published by Agência Brasil, the value of forestry production in the 4.897 Brazilian municipalities in 2018 was R$ 20,6 billion. (Photo: Freepik)

Wine Market passed away from quarantine

In the Northeast, the waters of the São Francisco River broke the geographic barrier of the vineyards, until then, concentrated in the South of Brazil, irrigated land and opened the taps of the barrels from which wines that supply the internal and external market. (Photo: Freepik)

Asset management as a dialogue asset

With the rapid expansion and increasingly relevant customers throughout Brazil (such as Arezzo&CO and JustFit), the challenge was to understand how the brand could adapt to the new moment, while preparing to grow even faster. . (Photo: Freepik)

Sebrae/CE Journey is inspired by best sellers to work on skills

The Journey marks the return of the on-site activities of the Experience- Escola de Conhecimento do Sebrae/CE, the institution's space aimed at generating connections and learning, using educational and innovative methods that provide experimentation, engagement and inspiration. (Photo: Freepik)

With Covid-19, what has changed in the IT sector of companies?

52% of companies have accelerated or launched new initiatives to improve collaboration and remote work capabilities, according to the survey "There's no turning back: how the pandemic transformed the digital landscape of companies" carried out by Google in partnership with IDG. (Photo: Freepik)

Basic sanitation and the role of environmental education

Along with disease prevention, which reduces children's absence from schools and adults from their jobs, sanitation generates a reduction in government spending on treatments and an increase in the number of hospital beds that would be occupied by the sick. (Photo: Freepik)

Sustainability Bulletin is TrendsCE's newest product

The project arises from the perception of a business operation more attuned to environmental issues, but which also needs to be in harmony with economic development. Issues such as Environmental Policy and Climate Emergency are also part of the project. (Photo: Publicity/Freepik)

Over-indebtedness law offers solution for consumers

Bodies such as Procon, Public Ministry, Public Defender's Office, in addition to the courts, can carry out debt reconciliation in blocks. The hearing is held with the presence of all creditors, who will know the consumer's situation and budget limits. (Photo: Freepik)

Banco do Nordeste invested BRL 497,4 million in Ceará in 2021

The amount invested was invested in 9.242 credit operations, with the following distribution: 6.122, equivalent to R$ 460,8 million, in the territory of Vale do Jaguaribe & Quixeramobim, and 3.120, in the amount of R$ 36,5 million, in the territory of the Sertões of Crateús and Inhamuns. (Photo: Freepik)

Commerce in Ceará has the highest growth in Brazil

In addition to the sales volume, other data demonstrate the performance of Ceará's commerce. According to the Ceará State Board of Trade (Jucec), the month of July registered a 12% increase in the number of companies created, compared to the same period last year. (Photo: Freepik)

BB launches new banking service technology via Whatsapp

The process is simple. The customer must access BB's WhatsApp and chat with the bank's virtual assistant in the application, typing “#PJ”. Then, just send the message “I need to register a ticket”. After shipping, the customer will receive instructions in the app. (Photo: Freepik)

Ceará has a 60% increase in fish exports

The main products sold were lobsters, frozen fish, frozen snapper and tuna preparations and preserves. Regarding foreign purchases, the most demanded were frozen sardines and anchovies, frozen mackerel, tuna preparations and preserves, striped bonito preparations and preserves and frozen fish fillets. (Photo: Freepik)

The impact of the SDGs on the future of Brazil and the world

Therefore, the importance of the SDGs is to try to achieve globally, for all people, what was proposed on the agenda until 2030. And although they are not a legal obligation, they are a commitment assumed by each UN member country, ensuring that the humanity continues to develop along a more sustainable and resilient path. (Photo: Freepik)

Ceará reaches new record in the international market

According to the director of Ceará Stones, Flávio Gomes, the markets that most look for rocks from Ceará are the United States, Europe and Asia. In addition, the director mentioned the interest of the Chinese market in the durability of the stones. (Photo: Freepik)

Macroeconomic Scenario marks the first Trends Experience

The event and private lunch had, as its launch, the lecture Macroeconomic Scenario: Recovery and Challenges for Brazil's Growth, given by Mansueto Almeida, chief economist at BTG Pactual and former Secretary of the National Treasury. (Photo: Carla Matos)

August 13: Economist Day

In practice, the economist is a multifunctional professional, working both in banks and financial sectors, as well as in commercial, administrative and international areas. (Photo: Freepik)

New technologies transform the real estate market

The advantages and gains that technology has brought and should bring to the real estate market are enormous. In addition to speeding up internal processes, customers are quite happy with the new service format and with the way they can now get to know the projects. (Photo: Publicity/Construtora Dias de Souza)

In a note, Sedet clarifies Troller's announcement

Since January, the State and Federal Governments, through the Secretariats of Economic Development and Labor (Sedet) and Finance (Sefaz), and the Ministry of Economy, have followed the negotiations looking for potential buyers. (Photo: Freepik)

Brazil has a 1,6% increase in investments

According to IPEA, even with the increase in investments, the improvement in May represents an increase of only part of the 17,4% drop recorded in the previous month. However, it represents a positive scenario, since in April investments were also affected by the drop in imports. (Photo: Freepik)

Banks release Pix free for companies

According to data released by Folha, two weeks ago, Pix broke the record for transactions: 27,9 million in just a single day. The practicality of the tool makes it possible to transfer money. (Freepik)

Ceará bets on renewable energy

Whether due to cost reduction or pressure from society for environmental responsibility, the demand of Brazilian companies for energy from renewable sources has grown year after year. One of the indicators of this trend is the increase in transactions of renewable energy certificates (RECs). (Photo: Freepik)

Edson Queiroz Group puts Esmaltec on sale

The Edson Queiroz Group has lived in the shadow of the conglomerate for over 55 years, in addition to having markets in South America, Central America, the Caribbean and Oceania. (Photo: Marcia Travesson

Brazilian startups received US$ 5,2 billion in investment

According to a survey by the Brazilian Federation of Banks (FEBRABAN), 339 contributions were made between January and June, 35% more than last year. The value exceeded 45% of the total invested in 2020, according to a report by the consultancy Distrito. (Photo: Freepik)

The future of paper money

According to the study “Pix: the new Brazilian payment method”, released in May this year by the Central Bank, 45% of Brazilians have already used this system, which surpasses other older payment methods, such as DOC, TED and bank slip. . (Photo: Freepik)

Caixa breaks record in granting real estate credit

With the novelty, Caixa's housing loan portfolio reached a volume of R$ 528,9 billion, an increase of 9,4% in relation to the same period last year. The institution remains the largest financer of home ownership in the country, with a 67,7% share of the national market. (Photo: Freepik)

Creditas buys startup Volanty

The deal reinforces fintech's expansion plan in the automobile segment. The startup has become the only player in the market using solely a digital platform, which includes financing and insurance. (Photo: Freepik)

Factories achieve highest inflation since May

The main factors responsible for inflation in June were mining and quarrying industries (8,71%), metal products (2,80%) and electrical materials (2,60%). The numbers were released today, 28, by the Brazilian Institute of Geography and Statistics (IBGE). (Photo: Freepik)

Fiec presents “Green Hydrogen” project in Ceará

Actions developed in Ceará were mentioned, in addition to the potential of the Northeast region in projects of this type. As a result, it was decided to create a working group to develop a Wind and Solar Atlas for the Northeast region. (Photo: Freepik)

Civil construction should grow 4% in 2021

According to José Carlos Martins, president of the CBIC, the new estimate can be attributed to the hope in the consistent demand for real estate, in the low interest rates and in the increase in real estate credit. (Photo: Freepik)

Electricity matrix in Brazil and Ceará grows

The expansion of the Brazilian electricity matrix is ​​closely linked to the need to innovate and create new sources, since the country has a matrix of hydraulic origin (hydroelectric) that encompasses about 60% of the total. (Freepik)

GDP can grow 1,6% with income tax reduction

The CLP decided to carry out the study after the report was published, predicting a R$ 30 billion hole in tax collection, without the interference of measures to cut waivers that could increase government revenues. (Photo: Freepik)

Serpro Booster Program aimed at startups

The benefit can be requested through entities that represent these companies or on the Serpro Ventures website. Among the products available are identity and biometric data validators, CPF and CNPJ query APIs, NeoID and guidelines on LGPD. (Photo: Freepik)

Frustration and payback at the Olympics

With the stands empty for the first time, fans will have to watch the games through the broadcasts. Those who had already purchased tickets, tickets and accommodation will have to wait for a refund, recovering the financial part. (Photo: Freepik)

Gafisa sales jump 806%

According to information from the operational preview released by Gafisa (GFSA3), the company already has an amount of 180 million in net sales. In the first six months of the year alone, the accumulated money reached R$ 309 million. The value represents a growth 538% greater than a year earlier. (Photo: Freepik)

Total energy consumption up 11,5% in June

Energisa recorded an 11,5% increase in energy consumption at its distributors in June compared to the same month in 2020. From January to June, consumption increased by 3,3% compared to the same period of the previous year, to 18.228 Gwh. (Photo: Freepik)

Votorantim Cimentos invests 200 million in Ceará

The company Votorantim Cimentos, one of the largest construction materials companies, started today the operation of its new cement factory. In Ceará, the company operates in the Sobral-Pecém industrial axis. The first unit, Pecém I, has been operating since 2008, producing cement and mortar. (Photo: Freepik)

Market raises inflation forecast to 6,31%

The country's official inflation rose in 2021 from 6,11% to 6,31%. For 2022, 2023 and 2024, figures around 3,75%, 3,25% and 3,06% are expected. Estimates for the month of June estimate that inflation slowed to 0,53%, after reaching 0,83% in May. (Photo: Freepik)

GDP grew 9,7%

The basis for the result was the quarter ended in May. In comparison with the quarter ended in February this year, however, the Brazilian economy lost 0,9%. Considering only May, GDP rose 1,8% compared to April this year and 13,4% compared to May 2020. (Photo: freepik)

Brazilian agribusiness advances with sustainability

Embrapa argues that the sector is able to continue growing thanks to the force of science, both in terms of area and efficiency. And the Government of Ceará, through the Department of Development and Labor, is strengthening the defense that Brazil has a prosperous future. (Photo: Freepik)

Events and Tourism Hub discusses new business opportunities

The Events and Tourism Hub is bringing together entrepreneurs, professionals and investors from the events and tourism sectors virtually to discuss the process of resumption and new business opportunities. TrendsCE participates this Wednesday (30th) in the discussion on investment attraction strategies. (Photo: Freepik)

Internet of Things: new solutions boost business in Ceará

Submarine fiber optic cables and the arrival of 5G technology in Brazil should further boost the development of the internet of things in the country. With the installation of the 16th submarine cable in Ceará, the expectation is that the digital economy business will gain even more momentum. (Photo: Freepik)

Small businesses generate more than 93% of jobs in Ceará

Micro and small enterprises (MSEs) are responsible for more than 93% of formal jobs generated in Ceará. Among the economic sectors that most contributed to the generation of jobs in the State, in the first four months of this year, Services stands out. (Photo: Freepik)

Industry grows more than 7% and boosts Ceará's GDP performance

Industry in Ceará grew between January and March this year, according to quarterly GDP. The trend is to advance for the next few months. Specialists point out, for example, the fiscal policy through emergency aid and the rebuilding of the civil construction stock as drivers. (Photo: Freepik).

Gamification: games can generate competitive advantages for industries

Hero Games Brasil gets a version dedicated to the industry with the objective of stimulating the use of game technology for innovation in Ceará companies. In its sixth edition, the event has a partnership between FIEC and IEL Ceará, through its Entrepreneurship and Innovation Hub. (Photo: Innovation Hub/ IEL Ceará)

Startup from Ceará stands out in female entrepreneurship

PliQ, a startup from Ceará, a member of Rapadura Valley, is among the ten finalists of the Female Scale, an acceleration process promoted by the Distrito hub. The company has been standing out for offering the market a platform in the SaaS format – Software as a Service. (Photo: Freepik)

Incentive notices move the corporate events sector

Affected by the pandemic since last year, the sector has invested in online events to keep the chain active. Incentives such as the Abeoc Vai Dar Certo Fund, in addition to public notices from Sebrae and the Government of Ceará, have emerged to provide this support. (Photo: Freepik)

Figital market challenges businesses to 'invest anticipating the future'

The expansion of the figital world and the hybrid future of business were discussed in an online event with the presence of Chief Scientist Silvio Meira, from TDS Company. According to him, to extend the time of business, it is necessary to “optimize the present and invest in anticipation of the future”.

ICMS boosts state and municipal development in Ceará

ICMS stands out for being considered the main source of revenue for the states. Of the total collected from this tax in Ceará, the municipalities receive 35%; distribution is in accordance with the achievement of goals in the management of the areas of education, health and environment. (Photo: Freepik)

'Phygital' future is a trend for developing companies

Experiences that bring together the physical and digital universes have occupied discussions about market transformation and the impact of innovation on the development of companies. Free online event brings together specialists from the national market to discuss 'phygital' businesses this Thursday (10th).

Free consulting improves small business digital presence

To help small businesses overcome the challenge of assertively entering the digital world, Sebrae has been developing a series of guidance, training and consulting actions. The digital presence consulting is free, done by remote, personalized and professional service. (Photo: Freepik)

AI technologies in healthcare expand in Ceará

Companies and public institutions in Ceará have invested in the development of technologies for the sector, establishing partnerships to create solutions. Among the various technological tools available, artificial intelligence (AI) has been the target of special interest in the health area. (Photo: Freepik)

Virtual business rounds open up opportunities for export

One of the sectors that has stood out in the online event scenario is foreign trade. With borders closed, virtual business rounds, as well as fairs and training, are leading international negotiations and bringing results to companies in Ceará. (Photo: Freepik)

Research drives innovation in companies

Information is a key element for companies to ensure the best results and remain competitive. IEL Ceará offers a broad portfolio of research that can help companies overcome challenges and move forward. (Photo: Freepik)

Subscription car gains space in vehicle dealerships in Ceará

Vehicle manufacturers have also bet on the subscription car modality to offer more possibilities to those who want to drive a Zero Km car. In Ceará, although not all brands are offering the service, the demand exists and it is already possible to find dealers with the option. (Photo: Freepik)

Research from Ceará drives new solutions in the health area

The need to contain the health crisis generated pressure on governments and companies to seek solutions that would prevent or mitigate the worsening of the pandemic scenario. Research from Ceará developed the new version of the Elmo helmet and the vaccine against Covid-19. (Photo: Freepik)

Industry advances in production, but should improve competitiveness

The industry of Ceará recorded an increase of 4,9% in the first two months of this year compared to the same period in 2020. Despite the advance in industrial production, investing in innovation and enhancement of productive sectors is necessary to expand competitive advantage. (Photo: Freepik)

Real estate funds are low-tax investment alternatives

Although far from large economies, this type of investment has advanced in the last decade and can be multiplied. And this month, the taxpayer must pay attention when declaring the Income Tax, to be delivered until May 31, not forgetting to correctly record the investments. (Photo: Freepik)

Ceará institutes cooperate for socioeconomic advances in the state

The information obtained through statistics and analysis makes decision-making more assertive, both in the public and private spheres. This results in the improvement of services provided to the population and to those who undertake or wish to undertake, generating more opportunities and income. (Photo: Freepik)

Exports grow while foreign investments remain low

The country's trade balance from January to April this year grew by 102,5% over the same period in 2020, with a surplus of US$ 16,8 billion. While exports are in a favorable scenario, the same cannot be said for foreign investments. (Photo: Freepik)

Octopus system maximizes flow of medical exams and procedures

Practical and safe, the Octopus and Octopus-X artificial intelligence systems allow the approval of exams with speed and greater quality control, in addition to the interpretation of exams with precision, which contribute to the decision-making of the medical staff in a shorter period of time. . (Photo: Freepik)

Real estate market remains optimistic with growth in Fortaleza

The expectation is that, in comparison with the same period in 2020, the first quarter of 2021 will have growth and should be higher in Fortaleza. Among the most demanded regions of the city, it is expected that the demand for real estate will continue in neighborhoods such as Aldeota, Dunas and Guararapes, Meireles and Fátima. (Photo: Freepik)

Events and tourism await sanction of federal recovery plan

Emergency Recovery Program for the Events Sector, which aims to compensate for losses caused by the pandemic, was approved by Congress and now depends only on presidential sanction. In Ceará, the sector sees the program as fundamental for companies at this time of crisis. (Photo: Freepik)

'Phygital' strategy and the impact of hybrid spaces on the market

The pandemic was one of the factors that boosted and made the concept of figital even more effervescent. So much so that the need to be present in the digital world gained the attention of companies that saw it as an opportunity to strengthen themselves in the market. (Photo: Freepik)

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