Emergency Program for the Resumption of the Events Sector, which aims to compensate for losses caused by the pandemic, was approved by Congress and now depends only on presidential sanction. In Ceará, the sector sees the program as fundamental for companies at this time of crisis. (Photo: Freepik)
The pandemic was one of the factors that drove and made the concept of figital even more effervescent. So much so that the need to be present in digital has gained the attention of companies that saw it as an opportunity to strengthen themselves in the market. (Photo: Freepik)
With the pandemic, the trend of trade is to be increasingly digitalized. Experts believe that entrepreneurs should prepare to be part of this scenario. Marketplaces have a great advantage: the infrastructure offered by the platform itself. (Photo: Freepik)
The supermarket sector is an essential activity that accounts for 5,2% of the Brazilian GDP. Due to the varied mix of products, the supermarket has become the main shopping address in this pandemic. (Photo: Freepik)
Ceará will have an estimated resource of almost R $ 1 billion to invest in the maintenance, expansion and modernization of the electric grid by Enel. Among the changes, it is planned to install 400 new automatic recloser remote control equipment. (Photo: Enel Ceará)
The economic impacts of the transposition of the São Francisco River to Ceará should be felt mainly in the production of foods such as fruits, milk and tilapia. (Photo: Disclosure)
Experts point to promising scenarios that have the capital of Ceará as protagonist and what are the perspectives for the future of the city.
Investing in trademark registration avoids financial risks and is essential for an enterprise to be even more successful in its trajectory. In 2020, approximately 261 thousand trademark applications were filed with the INPI throughout Brazil. Ceará held only 2,17% of the total orders registered.